About 414LORAL
At 414loral (pronounced "4-1-floral"), we believe flowers are for everyone.
Flowers 4 everyone.
Flowers shouldn't be reserved for weddings, or apologies. They should be for everybody.
For random Tuesdays.
For new apartments.
For breakups.
For birthdays.
For "I saw these and thought of you."
For absolutely no reason at all.
We believe flowers belong in everyday life because joy should too.
More than a flower shop
Our Milwaukee studio has become home to workshops, pop-ups, book clubs, farmers markets, BYOBouq dates, and countless conversations that started over flowers and turned into friendships. Flowers just happen to be the thing that brings us together.
rooted in community
We partner with local growers, artists, makers, and organizations because we believe strong communities grow when people support one another. Whether you're shopping our BYOBouq bar, attending a workshop, or sending flowers across town, you're helping us invest back into the city we love.
Designed by the season
We embrace the colors, textures, and little surprises each season brings. Our designs are lush, highly textural, slightly wild, and inspired by the beauty found in everyday moments.
Sustainability as Standard
For us, sustainability isn't a marketing buzzword. It's simply part of creating beautiful things responsibly and ensuring this work remains joyful for our team, our community, and the planet.
Hi, I'm Mikel ♡
pronounced my-kel like your kel!
professional dilly dallyer, lover of a new hobby + a trinket. proud milwaukeean and garden variety leo that never skips a gel mani. 414loral started at my kitchen counter with grocery store flowers, salt vinegar chips and no idea that this hobby would become my purpose. i love bringing people together, celebrating
the beauty in everyday life, and creating meaningful connections through flowers. flowers are for everyone, carnations are underrated, and there's no such thing as too many zinnias!✿
shop manager
hi i'm jenna- but you can call me joons. i'm a florist by day, artist by nature, and vibe chaser 24/7. iced matcha keeps me running in this fast-paced world, & thrift shops fuel my decor addiction. if you're into candid film photos, drippy amaranthus & fruit-loaded tablescapes, we're probably kindred spirits! ⟡
